Breakthrough! New Ways To Get Google Adwords Pay-Per-Click Ads Free!
Did you know that there is a simple but very Profitable way to get your Google ads for free?
Here is a man who has been using this system for over 16 years and he has created a fortune of almost 90,000,000! This is a system that almost 100% of todays marketer are overlooking. And you know what! This system works. You can dismiss this as a scam, but you will be the one left behind! Others who will use this secret system will generate thousand and even millions in cash!
Get it now at: http://tinyurl.com/adsfreegoogle
These are secrets that have almost been forgotten by online marketers but hardly ever used as marketing techniques on the internet. Put this system in play and you can say bye-bye to Paying high Adwords PPC fees for good! You will get free advertising as a result.
Nothing about his "secret" is illegal - nor does it require that you know someone on the "inside" at Google, Yahoo, MSN, Overture and others. It is perfectly legal and it will not get you banned by the search engines. This system is so powerful that you as a marketer will be able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.
Also this secret system will not rob the search engines that you choose to work with. So use this system to get free search engine advertising.
Actually it is unique and will bring more business to the search engines in general! How about that! YOU KNOW WHAT ELSE? It is possible that many of the serach engines are aware of this system.
This individual revealed that in this nearly eight years' period of time since applying his secret he's done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really getting down to business and pressing this secret strategy to its fullest potential."
Now he is releasing his secret for getting an unlimited amount of free pay-per-click ads to the general public. But he's not promising any of us for how long. If he continues or discontinues its sale, it will neither make nor break this individual, but not grabbing it for yourself while it's still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get paid searh engine advertising FREE."
So GO and get it now at: http://tinyurl.com/adsfreegoogle
This information is so easy to read. For example a lady who had very bad eyesight had help from her eleven year old grandson!
While you are there check out the testimonials of successful users who use this unique breakthrough targeted advertising secret now made freely available to the rest of us? Get it now while it's still available!
Source By: Dawn Pruitt
Monday, August 11, 2008
Friday, August 8, 2008
Excellent Tips for Succeeding with Google Adwords
Here are some important tips that should improve your Google Adwords campaign. Balance your campaign. Balance convertibility with traffic levels on pay per click campaigns. For instance, if you write "100% free course" or "100% free to download," you will more than likely have a high conversion rate, but a good percentage of them will be tire-kickers. In contrast, if you don't write that the product is free, your click-through rate will suffer, but more visitors will be serious buyers.
Warm up your traffic. Use pre-selling methods to warm up the traffic you send to your sites via pay per click advertising. For instance, give them a completely free demo download of software your team has developed--or give them a report you created. The goal of course should be to eventually close a sale, but these pre-selling intermediary steps will only increase the chances of making that sale.
Proceed carefully. Start all Google Adwords campaigns using only Google's Search Network. This provides the highest quality traffic, which is pulled directly from Google, Ask.com, EarthLink, and other Google search partners. Do not use Google's Content Network until you have established a profitable campaign with the search network.
Filter your content. Take advantage of contextual advertising programs that allow you to select where your advertisements will be published. Google Adwords now offers this. If you notice that your click thru rate is unusually high with the 'Content Network,' even though the conversion rates are disturbingly low, you should consider weeding out some of the potential problem sites.
Always test your campaigns first. Start all pay per click advertising campaigns with a test campaign on Google Adwords. Adwords picks up ads faster and will likely produce the best possible results, which means it is almost certainly the best place to begin. If you have success with your Adwords campaigns, only then should you consider advertising on other networks.
Constantly tweak the wording of your pay per click campaigns to determine the best arrangement of words. For instance, try switching the first line with the third or the second line with the third. Try all different permutations that make sense and then take note of your click-thru rates. Additionally, take note of whether your conversion rates remain the same or change.
Take advantage of different pay per click advertising trackers. For instance, Google Adwords provides you with its own system for tracking advertisements. Copy and paste this code into your site, so you can see which advertisements are gaining clicking through and which advertisements are gaining conversions.
Take advantage of all pay per click advertising system resources. Google Adwords, for instance, released an extensive course that explains precisely how to get the best results from advertising. Rather than spending your money on an expensive course, get all of the information straight from the horse's mouth before you go anywhere else.
Do not overspend on pay per click advertising without good reason. In almost all cases, you are better off bidding 5 cents per click--and then slowly scaling it up once you actually get the results that you want; and only after you have determined mathematically that you can earn an even better return with more clicks. Do not bid on high priced keywords.
Start all pay per click advertising campaigns with a test campaign on Google Adwords. Adwords picks up ads faster and will likely produce the best possible results, which means it is almost certainly the best place to begin. If you have success with your Adwords campaigns, only then should you consider advertising on other networks too.
Experiment with a few of these tips. Then, add more if you are happy with the results. Most important is to take action. You may be leaving money on the table, if you don't.
Source by: Bill Briggs
Warm up your traffic. Use pre-selling methods to warm up the traffic you send to your sites via pay per click advertising. For instance, give them a completely free demo download of software your team has developed--or give them a report you created. The goal of course should be to eventually close a sale, but these pre-selling intermediary steps will only increase the chances of making that sale.
Proceed carefully. Start all Google Adwords campaigns using only Google's Search Network. This provides the highest quality traffic, which is pulled directly from Google, Ask.com, EarthLink, and other Google search partners. Do not use Google's Content Network until you have established a profitable campaign with the search network.
Filter your content. Take advantage of contextual advertising programs that allow you to select where your advertisements will be published. Google Adwords now offers this. If you notice that your click thru rate is unusually high with the 'Content Network,' even though the conversion rates are disturbingly low, you should consider weeding out some of the potential problem sites.
Always test your campaigns first. Start all pay per click advertising campaigns with a test campaign on Google Adwords. Adwords picks up ads faster and will likely produce the best possible results, which means it is almost certainly the best place to begin. If you have success with your Adwords campaigns, only then should you consider advertising on other networks.
Constantly tweak the wording of your pay per click campaigns to determine the best arrangement of words. For instance, try switching the first line with the third or the second line with the third. Try all different permutations that make sense and then take note of your click-thru rates. Additionally, take note of whether your conversion rates remain the same or change.
Take advantage of different pay per click advertising trackers. For instance, Google Adwords provides you with its own system for tracking advertisements. Copy and paste this code into your site, so you can see which advertisements are gaining clicking through and which advertisements are gaining conversions.
Take advantage of all pay per click advertising system resources. Google Adwords, for instance, released an extensive course that explains precisely how to get the best results from advertising. Rather than spending your money on an expensive course, get all of the information straight from the horse's mouth before you go anywhere else.
Do not overspend on pay per click advertising without good reason. In almost all cases, you are better off bidding 5 cents per click--and then slowly scaling it up once you actually get the results that you want; and only after you have determined mathematically that you can earn an even better return with more clicks. Do not bid on high priced keywords.
Start all pay per click advertising campaigns with a test campaign on Google Adwords. Adwords picks up ads faster and will likely produce the best possible results, which means it is almost certainly the best place to begin. If you have success with your Adwords campaigns, only then should you consider advertising on other networks too.
Experiment with a few of these tips. Then, add more if you are happy with the results. Most important is to take action. You may be leaving money on the table, if you don't.
Source by: Bill Briggs
Monday, August 4, 2008
Google AdWords: 5 Secrets for a Successful Campaign
The success of a Google AdWords project can be significantly enhanced if you follow 5 simple steps.
Step 1 - Define your marketing objectives
What are your marketing objectives?
Many users of Google AdWords become shortsighted and use the system to drive traffic to their site for instant sales. This leaves those companies who sell through other outlets, such as retail, confused as to where their opportunities lie with Google AdWords.
Google AdWords can help with 3 possible marketing objectives:
1. Direct Sales
If you simply wish to sell a product "off-the-shelf" then Google AdWords is perfect for you.
Drive traffic instantly to your web page and hey presto! Well, that's the theory.
2. Brand Awareness
Even if you're unlikely to achieve a sale on the internet, Google AdWords offers a unique and cost-effective opportunity for raising awareness of new products.
Take my example:
I was delivering some marketing training recently to a multinational dairy produce company and they happened to mention a new cheese product.
We discussed using Google AdWords and at first they couldn't see the opportunity. That was until we calculated how many searches are conducted each month for cheese. Some 20,000 if I recall correctly!
Do you know how much these companies spend on advertsising to raise awareness? Hundreds of thousands of pounds, dollars or whatever currency.
Yet here are 20,000 interested buyers searching for "cheese" where a minimum bid would succeed in getting the company infront of almost 1/4 million potential buyers each year! How great would that be.
Then by having these potential buyers sign up to some form of opt-in a long-term relationship can begin to develop.
3. Educational
Our local and central governments spend fortunes on raising awareness of social issues in an attempt to change behaviours.
Yet a search for "stop smoking", for example, provides us with a collection of private companies only. That's an opportunity wasted.
Step 2 - Analysis
Many new users to Google AdWords hit what is now known as the 'learning curve'.
Enthusiastically, marketers jump in to this new arena full of hope and excitement only to be disappointed. Campaigns cost too much and deliver too little.
The desired level of return can be achieved through effective analysis and planning.
For instance, you should use a service such as goodkeywords.com to understand EXACTLY how many searches are conducted for your keywords.
Also, wise marketers assess the level of competition for their main keywords to understand where they are likely to be effective and where they are not.
Step 3 - Create
When you know your strategy, A Google AdWords campaign can be created simply but effectively using your chosen keywords.
AdGroups should be grouped in a way which allows for ease of management.
Keywords ahould be selected in a way which provides for the most optimal return on investment.
Step 4 - Communicate
The most value you will gain from a customer is in the future not in the now.
Successful companies understand the rewards that can be gained by developing and nurturing a successful long-term relationship with a customer.
This can be done by online methods of e-mail newsletters or blog feeds plus traditional offline methods such as direct mail.
Step 5 - Monitor and Modify
All campaigns can be improved. Try split-testing with different headlines and ad text. A continuous improvement approach will lead to consistently higher click through rates and lower costs.
So there you have it - 5 Secrets of a Successful Google AdWords Campaign.
By: Carl Duncker
Step 1 - Define your marketing objectives
What are your marketing objectives?
Many users of Google AdWords become shortsighted and use the system to drive traffic to their site for instant sales. This leaves those companies who sell through other outlets, such as retail, confused as to where their opportunities lie with Google AdWords.
Google AdWords can help with 3 possible marketing objectives:
1. Direct Sales
If you simply wish to sell a product "off-the-shelf" then Google AdWords is perfect for you.
Drive traffic instantly to your web page and hey presto! Well, that's the theory.
2. Brand Awareness
Even if you're unlikely to achieve a sale on the internet, Google AdWords offers a unique and cost-effective opportunity for raising awareness of new products.
Take my example:
I was delivering some marketing training recently to a multinational dairy produce company and they happened to mention a new cheese product.
We discussed using Google AdWords and at first they couldn't see the opportunity. That was until we calculated how many searches are conducted each month for cheese. Some 20,000 if I recall correctly!
Do you know how much these companies spend on advertsising to raise awareness? Hundreds of thousands of pounds, dollars or whatever currency.
Yet here are 20,000 interested buyers searching for "cheese" where a minimum bid would succeed in getting the company infront of almost 1/4 million potential buyers each year! How great would that be.
Then by having these potential buyers sign up to some form of opt-in a long-term relationship can begin to develop.
3. Educational
Our local and central governments spend fortunes on raising awareness of social issues in an attempt to change behaviours.
Yet a search for "stop smoking", for example, provides us with a collection of private companies only. That's an opportunity wasted.
Step 2 - Analysis
Many new users to Google AdWords hit what is now known as the 'learning curve'.
Enthusiastically, marketers jump in to this new arena full of hope and excitement only to be disappointed. Campaigns cost too much and deliver too little.
The desired level of return can be achieved through effective analysis and planning.
For instance, you should use a service such as goodkeywords.com to understand EXACTLY how many searches are conducted for your keywords.
Also, wise marketers assess the level of competition for their main keywords to understand where they are likely to be effective and where they are not.
Step 3 - Create
When you know your strategy, A Google AdWords campaign can be created simply but effectively using your chosen keywords.
AdGroups should be grouped in a way which allows for ease of management.
Keywords ahould be selected in a way which provides for the most optimal return on investment.
Step 4 - Communicate
The most value you will gain from a customer is in the future not in the now.
Successful companies understand the rewards that can be gained by developing and nurturing a successful long-term relationship with a customer.
This can be done by online methods of e-mail newsletters or blog feeds plus traditional offline methods such as direct mail.
Step 5 - Monitor and Modify
All campaigns can be improved. Try split-testing with different headlines and ad text. A continuous improvement approach will lead to consistently higher click through rates and lower costs.
So there you have it - 5 Secrets of a Successful Google AdWords Campaign.
By: Carl Duncker
Saturday, August 2, 2008
Five Unique Benefits Of Google AdWords
1. Pay Per Click
Unlike traditional advertising, Google AdWords delivers marketers with a huge cost-effective advantage. Gone are the days of paying high prices for advertising that your potential customers might not see.
With Google AdWords you ONLY pay when a customers clicks on your advertisement and then visits your website.
What an advantage! Throw that "50% of advertising is wasted" quote straight into the trash where it belongs!
Just think about that for a moment. You only pay for the advertising when a customer visits your website. What more does a marketing manager want?!
2. Better Ads Pay Less
The Google brand is relevance. Google has blown away the competition because it delivers, better than anyone else, the most relevant content in the minimum time.
So when Google introduced Google AdWords it had to ensure that those paid advertisements were still going to be as relevant as the free or 'organic' listings.
Google rewards relevance. And it rewards marketers for the most relevant ads for any search term.
A successful Google AdWords will actually be placed higher than its competition but will probably be paying less.
How does that work?
Well, Google monitors the click-through rate (CTR) of each ad i.e. what percentage of browsers click on your advert. Those ads with the higher CTRs will pay less than competing ads. So, unlike Yahoo, marketers are encourage to create strong, relevant and effective AdWords by hitting them in the pocket.
My own campaign still has the same position on the page but actually costs some 75% less than the original cost. How? By delivering strong and relevant AdWords for each of the search terms. That's good marketing management.
3. Measurement
You can't manage what you can't measure. Previously, marketing managers have been had to manage the black art of return on marketing investment with little in the way of reliable figures on performance. With Google AdWords all that has changed.
Google provides you with a user-friendly marketing management system that is a breath of fresh air for marketing managers hot on marketing measurement.
The Google AdWords system allows the marketing manager to precisely measure the following:
1. Number of visitors
2. Cost per visitor
3. Cost per campaign
4. Cost per enquiry
5. Cost per sale
Wow! Now isn't that useful?!
4. Free Advertising
Want free advertising? Who doesn't? But how do you get free advertising with Google? Well, say you run a campaign and you achieve a 5% CTR. That means that for every 100 page views 5 customers have clicked on your ad. That's a good average CTR. However, don't forget that on the other 95 page views your advert has been there in all its glory in front of your target audience. The customer can only click once! So remember that with Google AdWords you win even when you don't!
5. Speed
How long does a traditional advertising campaign take to prepare, create and deliver? Weeks, months?
With Google AdWords you can have an effective Google ad in front of your target audience within 30 minutes. How about that?!
And you can choose to stop or pause that AdWords campaign at the click of a button.
So let's recap. With Google AdWords, marketing managers have the ability to deliver effective marketing management through Google campaigns that are cost-effective, real-time (almost!) measurable and immediate.
Source by: Carl Duncker
Unlike traditional advertising, Google AdWords delivers marketers with a huge cost-effective advantage. Gone are the days of paying high prices for advertising that your potential customers might not see.
With Google AdWords you ONLY pay when a customers clicks on your advertisement and then visits your website.
What an advantage! Throw that "50% of advertising is wasted" quote straight into the trash where it belongs!
Just think about that for a moment. You only pay for the advertising when a customer visits your website. What more does a marketing manager want?!
2. Better Ads Pay Less
The Google brand is relevance. Google has blown away the competition because it delivers, better than anyone else, the most relevant content in the minimum time.
So when Google introduced Google AdWords it had to ensure that those paid advertisements were still going to be as relevant as the free or 'organic' listings.
Google rewards relevance. And it rewards marketers for the most relevant ads for any search term.
A successful Google AdWords will actually be placed higher than its competition but will probably be paying less.
How does that work?
Well, Google monitors the click-through rate (CTR) of each ad i.e. what percentage of browsers click on your advert. Those ads with the higher CTRs will pay less than competing ads. So, unlike Yahoo, marketers are encourage to create strong, relevant and effective AdWords by hitting them in the pocket.
My own campaign still has the same position on the page but actually costs some 75% less than the original cost. How? By delivering strong and relevant AdWords for each of the search terms. That's good marketing management.
3. Measurement
You can't manage what you can't measure. Previously, marketing managers have been had to manage the black art of return on marketing investment with little in the way of reliable figures on performance. With Google AdWords all that has changed.
Google provides you with a user-friendly marketing management system that is a breath of fresh air for marketing managers hot on marketing measurement.
The Google AdWords system allows the marketing manager to precisely measure the following:
1. Number of visitors
2. Cost per visitor
3. Cost per campaign
4. Cost per enquiry
5. Cost per sale
Wow! Now isn't that useful?!
4. Free Advertising
Want free advertising? Who doesn't? But how do you get free advertising with Google? Well, say you run a campaign and you achieve a 5% CTR. That means that for every 100 page views 5 customers have clicked on your ad. That's a good average CTR. However, don't forget that on the other 95 page views your advert has been there in all its glory in front of your target audience. The customer can only click once! So remember that with Google AdWords you win even when you don't!
5. Speed
How long does a traditional advertising campaign take to prepare, create and deliver? Weeks, months?
With Google AdWords you can have an effective Google ad in front of your target audience within 30 minutes. How about that?!
And you can choose to stop or pause that AdWords campaign at the click of a button.
So let's recap. With Google AdWords, marketing managers have the ability to deliver effective marketing management through Google campaigns that are cost-effective, real-time (almost!) measurable and immediate.
Source by: Carl Duncker
Saturday, July 26, 2008
Google Adwords And Keyword Research - the importance of keyword research
Importance of the right keywords
One can never underestimate the power of having the right keywords to drive traffic to ones website. It can often mean the difference between success and failure. The best keywords are usually the right combination of words to create a phrase. And this is usually the term people search most often. Why is having the right set of keywords crucial? Because it is what is going to determine the influx of targeted traffic to your website. Therefore it increases chances of sales and also better search engine ranking.
Identify niche target audience
Today everyone is jumping on the ‘specialization' bandwagon. It is no longer a yardstick of competitive edge if you're targeting a generalized audience. Therefore, once you have identified the niche segment you are catering to, you need to focus on appropriate SEO and keyword research.
Keyword research: Not Much Ado About Nothing
When talking about keyword research, there is much more to it than meets the eye. It is far more complex than knowing which terms are most popularly searched by users. Out of the millions of websites that compete with you, 90% of them are going to have the same set of keywords you will use for your site. Is that a smart idea? Not really. Not when you're a small name in the industry and want to stand out from the crowd. What will help is not to choose keywords that are very competitive. You need to choose keywords that have not been overused – although that signals less traffic, it is far better than no sales at all. That is the primary reason most organizations are investing in advanced keyword research tools like Google AdWords etc.
How to do keyword research: Google Adwords
Google has brought out one of the best keyword research tools available today – the Adwords. This tool helps users to identify exact keywords that will propel targeted traffic to their websites. It is powerful, simple to use and very effective. It is aimed at directing targeted traffic to your website.
Keyword tool
Google AdWords has a keyword tool where one can enter one or more keywords or phrases, and then they can obtain many more such synonymous keywords which are not overused. The keyword tool has several options like the keyword search volume, cost and advertisement position estimates, search volume trends and possible negative keywords, all of which can help to figure out various aspects of a set of keywords.
Keyword suggestion tool
This is a more recent feature introduced by Google Adwords. In this tool one can list keywords or sort them out based on priority, popularity etc. One can also manipulate keywords by adding one or two keywords or even a bunch of them. Linking can be done to the website and it guarantees traffic to your website.
Broad match, exact match and phrase match
Broad match refers to the set of keywords used initially to arrive at a broad based search result. These would not be very specific to the product or service your website might be offering, but they are inclusive of these. Phrase match refers to a group of keywords resulting in a phrase that is commonly searched for. As time progresses, one can refine the keywords more and more by analyzing the search logs of the website. Exact match refers to the exact et of keywords users will search for. These usually result in the highest influx of targeted traffic and are the ones most likely to get sales.
#1 for every one?
While doing keyword research, it is also important to ascertain the ranking and priority for each keyword. While some require to be at the number 1 ranking in a search engine, others could do well with even a 3rd or 4th ranking. However this is more of a strategic business decision and needs careful thought and consideration.
Search volume need not guarantee sales
Most people make the mistake of thinking that the number of searches made on a keyword will result in more targeted traffic which in turn implies more sales. That is quite a misconception. What really determines sales, is actually the conversion rate or ratio. A set of keywords may not be exactly pertaining to what your product offers but if it's conversion rate is more, this is what will fetch you more profit.
Article Source: ABC Article Directory
By: Pawel Reszka
One can never underestimate the power of having the right keywords to drive traffic to ones website. It can often mean the difference between success and failure. The best keywords are usually the right combination of words to create a phrase. And this is usually the term people search most often. Why is having the right set of keywords crucial? Because it is what is going to determine the influx of targeted traffic to your website. Therefore it increases chances of sales and also better search engine ranking.
Identify niche target audience
Today everyone is jumping on the ‘specialization' bandwagon. It is no longer a yardstick of competitive edge if you're targeting a generalized audience. Therefore, once you have identified the niche segment you are catering to, you need to focus on appropriate SEO and keyword research.
Keyword research: Not Much Ado About Nothing
When talking about keyword research, there is much more to it than meets the eye. It is far more complex than knowing which terms are most popularly searched by users. Out of the millions of websites that compete with you, 90% of them are going to have the same set of keywords you will use for your site. Is that a smart idea? Not really. Not when you're a small name in the industry and want to stand out from the crowd. What will help is not to choose keywords that are very competitive. You need to choose keywords that have not been overused – although that signals less traffic, it is far better than no sales at all. That is the primary reason most organizations are investing in advanced keyword research tools like Google AdWords etc.
How to do keyword research: Google Adwords
Google has brought out one of the best keyword research tools available today – the Adwords. This tool helps users to identify exact keywords that will propel targeted traffic to their websites. It is powerful, simple to use and very effective. It is aimed at directing targeted traffic to your website.
Keyword tool
Google AdWords has a keyword tool where one can enter one or more keywords or phrases, and then they can obtain many more such synonymous keywords which are not overused. The keyword tool has several options like the keyword search volume, cost and advertisement position estimates, search volume trends and possible negative keywords, all of which can help to figure out various aspects of a set of keywords.
Keyword suggestion tool
This is a more recent feature introduced by Google Adwords. In this tool one can list keywords or sort them out based on priority, popularity etc. One can also manipulate keywords by adding one or two keywords or even a bunch of them. Linking can be done to the website and it guarantees traffic to your website.
Broad match, exact match and phrase match
Broad match refers to the set of keywords used initially to arrive at a broad based search result. These would not be very specific to the product or service your website might be offering, but they are inclusive of these. Phrase match refers to a group of keywords resulting in a phrase that is commonly searched for. As time progresses, one can refine the keywords more and more by analyzing the search logs of the website. Exact match refers to the exact et of keywords users will search for. These usually result in the highest influx of targeted traffic and are the ones most likely to get sales.
#1 for every one?
While doing keyword research, it is also important to ascertain the ranking and priority for each keyword. While some require to be at the number 1 ranking in a search engine, others could do well with even a 3rd or 4th ranking. However this is more of a strategic business decision and needs careful thought and consideration.
Search volume need not guarantee sales
Most people make the mistake of thinking that the number of searches made on a keyword will result in more targeted traffic which in turn implies more sales. That is quite a misconception. What really determines sales, is actually the conversion rate or ratio. A set of keywords may not be exactly pertaining to what your product offers but if it's conversion rate is more, this is what will fetch you more profit.
Article Source: ABC Article Directory
By: Pawel Reszka
Sunday, June 22, 2008
Avoid Adwords Bid Prices
How To Avoid Adwords Bid Prices Of $1.00 Or Above?
You have a problem. You logged into your Google Adwords Account to discover that all your keywords are inactive and that you will need to bid $1.00, $5.00, or even $10.00 for these keywords. Unless bid prices in your niche market are that high by default due to high competition, you normally should not have to pay $1.00 to activate keywords. Your Google Adwords account has been flagged as not meeting the new Google Quality Score. You will need to address this problem accordingly to lower your overall bid prices and to avoid more problems down the road.
It can have several reasons why Google is adjusting your minimum bid prices. I got hit by the Quality Score myself not too long ago. I had recently started a few new Google Adwords campaigns and some campaigns just never got off the ground at all due to high bid prices required by Google. As a matter of fact I deleted these campaigns within a few hours after discovering the problem because there was no financial sense in keeping them active. These campaigns would not generate any clicks at the price I was willing to pay and Google deactivating all my keywords asking for up to $5.00 per click. Other campaigns of mine however enjoyed normal click bid prices. No punishment here. I reviewed the bad campaigns and I quickly realized that the landing pages and the site structure had a significant role to play. The campaigns that went bad right from the start were domains and websites with no real content. I had build 3-4 pages around the landing pages for the affiliate products I was trying to promote.
Doing more investigation I was able to determine the best approach for me. Using a domain name with existing pages in place and build a landing page matching the existing website design. The domains should be well indexed and preferably well-aged, too. However – certain key pieces needed to be in place, too. You don’t want to have your landing pages “offer” leaks where visitors (the ones you paid for) would be able to leave your sales page too easily. In my case I moved the default navigation menu from the top to the bottom of the landing page. In addition all links would now open in a new browser window leaving the sales landing page still open. I also added links to a sitemap, my “About me” page, (of course) the homepage, the “Contact Me” page. I also added links to a related product sales page (a copy of my landing page just slightly different using the second best affiliate program). The Adwords spider was able to enter my site and go several levels deep to check out the site structure. The main website also offered not just 4 or 5 pages, but at least 30-40 pages. I build new Adwords campaigns and with a little more fine-tuning I was able to avoid the high click prices and enjoyed reasonably priced costs per click.
Here are some helpful questions to ask yourself when building a good landing page for PPC campaigns:
Conclusion: When building a landing page, build a landing website. Keep the visitor in mind. Would you feel trapped as a visitor with nowhere to go other than your affiliate product? Even though that is your actual goal, you will need to play nice and offer the visitor a good experience when he visits your website. If you follow the rules you should be able to reduce your cost per click easily.
Source By: Christoph Puetz
You have a problem. You logged into your Google Adwords Account to discover that all your keywords are inactive and that you will need to bid $1.00, $5.00, or even $10.00 for these keywords. Unless bid prices in your niche market are that high by default due to high competition, you normally should not have to pay $1.00 to activate keywords. Your Google Adwords account has been flagged as not meeting the new Google Quality Score. You will need to address this problem accordingly to lower your overall bid prices and to avoid more problems down the road.
It can have several reasons why Google is adjusting your minimum bid prices. I got hit by the Quality Score myself not too long ago. I had recently started a few new Google Adwords campaigns and some campaigns just never got off the ground at all due to high bid prices required by Google. As a matter of fact I deleted these campaigns within a few hours after discovering the problem because there was no financial sense in keeping them active. These campaigns would not generate any clicks at the price I was willing to pay and Google deactivating all my keywords asking for up to $5.00 per click. Other campaigns of mine however enjoyed normal click bid prices. No punishment here. I reviewed the bad campaigns and I quickly realized that the landing pages and the site structure had a significant role to play. The campaigns that went bad right from the start were domains and websites with no real content. I had build 3-4 pages around the landing pages for the affiliate products I was trying to promote.
Doing more investigation I was able to determine the best approach for me. Using a domain name with existing pages in place and build a landing page matching the existing website design. The domains should be well indexed and preferably well-aged, too. However – certain key pieces needed to be in place, too. You don’t want to have your landing pages “offer” leaks where visitors (the ones you paid for) would be able to leave your sales page too easily. In my case I moved the default navigation menu from the top to the bottom of the landing page. In addition all links would now open in a new browser window leaving the sales landing page still open. I also added links to a sitemap, my “About me” page, (of course) the homepage, the “Contact Me” page. I also added links to a related product sales page (a copy of my landing page just slightly different using the second best affiliate program). The Adwords spider was able to enter my site and go several levels deep to check out the site structure. The main website also offered not just 4 or 5 pages, but at least 30-40 pages. I build new Adwords campaigns and with a little more fine-tuning I was able to avoid the high click prices and enjoyed reasonably priced costs per click.
Here are some helpful questions to ask yourself when building a good landing page for PPC campaigns:
- Do you have an “about us” page?
- Do you have a “contact us” page?
- Do you have a “Privacy Policy” page?
- Does the landing page have content matching your keywords?
- Is the web page coded in Flash (=unreadable for the Adwords bot)?
- Does the page have a link to your homepage?
- Does the page have a link to the sitemap?
Conclusion: When building a landing page, build a landing website. Keep the visitor in mind. Would you feel trapped as a visitor with nowhere to go other than your affiliate product? Even though that is your actual goal, you will need to play nice and offer the visitor a good experience when he visits your website. If you follow the rules you should be able to reduce your cost per click easily.
Source By: Christoph Puetz
Thursday, June 19, 2008
Top 4 Google Adwords Strategies
Top 4 Google Adwords Strategies Proven To Generate Profits
Making money with Google Adwords has become very popular. It’s the new trend that took the Internet by storm. Affiliate marketers are constantly researching new niches, keywords and competition to monetize the traffic from Adwords. Profiting from the “Google Gash” game was much easier just a few years ago. Cost per click keeps going up each and every month. Below I have listed some Adwords strategies that can help affiliate marketers maximize their earnings.
1. Bidding On The Exact Name Of The Product
This method is very effective and can bring substantial profits very quickly. Basically, affiliates can bid on the exact name of the product and profit from other affiliates advertising efforts. When a product is popular there are a lot of people searching for it on Google to find out more information, read reviews, or even bonuses offered by affiliates. If you choose to try this method, you should research other affiliates to see what exactly they are doing and what bonuses they are offering. Next construct a review page of the product and offer a better bonus package. Using this method you are going to pay more per click, because the traffic is highly targeted.
2. Creating Site-Targeted Campaign
With this method you can target the exact pages where you want your ads to appear. Of course the publisher must display Adsense ads on their site. First of all, you need to find websites relevant to the product or service you are selling. Do a search on Google for the keyword phrases that would potentially bring in sales. Next make a list of all the web pages that display Adsense on the first and second page of the search results. This ensures that the website you are going to display ads receives high quality traffic. Next create a “site targeted” campaign targeting the pages you just researched. With this method you could end up paying less than 0.05 per click if your CTR is performing very well.
3. Using Huge Keyword Lists
Using this strategy you must create a big list of relevant keywords for your product or service. The key to making this method work is to find many low searched keywords with little or no competition. Utilizing the method you could get away with paying cents per click instead of dollars. You should get yourself a keyword research tool that will help you find relevant keyword phrases. I highly recommend Keyword Elite software for this project.
4. Monetizing On Big Product Launches
This is probably the easiest way to make money using Google Adwords. Basically, you will need to watch for next big product launches by some of the big marketers. Some of the product launches generate a ton of searches on Google on the day of the launch. Once you spot one, you should bid only on the name of the product on that exact date. You could also give away some bonuses to increase your sales. This method can bring quick and easy profits due to the fact that there is almost no competition on the date of the launch.
The above strategies are just some of the most popular ways to easily monetize on the traffic from Google Adwords. You should always monitor your CTR (click through ratio), Cost Per Click, and conversions.
Source By: Pawel Reszka
Making money with Google Adwords has become very popular. It’s the new trend that took the Internet by storm. Affiliate marketers are constantly researching new niches, keywords and competition to monetize the traffic from Adwords. Profiting from the “Google Gash” game was much easier just a few years ago. Cost per click keeps going up each and every month. Below I have listed some Adwords strategies that can help affiliate marketers maximize their earnings.
1. Bidding On The Exact Name Of The Product
This method is very effective and can bring substantial profits very quickly. Basically, affiliates can bid on the exact name of the product and profit from other affiliates advertising efforts. When a product is popular there are a lot of people searching for it on Google to find out more information, read reviews, or even bonuses offered by affiliates. If you choose to try this method, you should research other affiliates to see what exactly they are doing and what bonuses they are offering. Next construct a review page of the product and offer a better bonus package. Using this method you are going to pay more per click, because the traffic is highly targeted.
2. Creating Site-Targeted Campaign
With this method you can target the exact pages where you want your ads to appear. Of course the publisher must display Adsense ads on their site. First of all, you need to find websites relevant to the product or service you are selling. Do a search on Google for the keyword phrases that would potentially bring in sales. Next make a list of all the web pages that display Adsense on the first and second page of the search results. This ensures that the website you are going to display ads receives high quality traffic. Next create a “site targeted” campaign targeting the pages you just researched. With this method you could end up paying less than 0.05 per click if your CTR is performing very well.
3. Using Huge Keyword Lists
Using this strategy you must create a big list of relevant keywords for your product or service. The key to making this method work is to find many low searched keywords with little or no competition. Utilizing the method you could get away with paying cents per click instead of dollars. You should get yourself a keyword research tool that will help you find relevant keyword phrases. I highly recommend Keyword Elite software for this project.
4. Monetizing On Big Product Launches
This is probably the easiest way to make money using Google Adwords. Basically, you will need to watch for next big product launches by some of the big marketers. Some of the product launches generate a ton of searches on Google on the day of the launch. Once you spot one, you should bid only on the name of the product on that exact date. You could also give away some bonuses to increase your sales. This method can bring quick and easy profits due to the fact that there is almost no competition on the date of the launch.
The above strategies are just some of the most popular ways to easily monetize on the traffic from Google Adwords. You should always monitor your CTR (click through ratio), Cost Per Click, and conversions.
Source By: Pawel Reszka
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