One article after another on the topic of getting traffic to your website describes how Google Adwords is the preferred method to many home based business marketers. In the category of pay per click (PPC) methods Google Adwords is clearly the undisputed leader. They have become successful by creating a complete solution to traffic, content, and user friendly environment.
Just as important, if not more so for home business internet marketers is the ability to use Google Adwords as a means to drive traffic to our respective websites. With Google's unique capability to drive targeted traffic to websites, the return of investment for advertising dollars becomes even more attractive. In the case of internet advertising, more traffic "potentially" means more sales. More sales "ideally" mean more revenues and profits for you.
If you are not careful you quickly will find that the real secret to advertising is not about volume. An insider secret is that to be successful, you must have targeted traffic, carefully chosen in advance with Google Adwords methods.
For most individual and small internet business marketers, financial success can be found in using Google Adwords. Done correctly, they are able to generate significant profits by focusing on smaller niche and sub niche markets.
You will quickly find that Google Adwords can be a good investment of your advertising dollars for those who follow careful techniques to target specific keywords. That is, keywords which precisely identify niche areas along with the right advertisement for those keywords. This will translate into higher targeted volumes of traffic and potential revenues.
To be able to target the correct niches and related keywords for those niche areas home business marketers have a host of possible utility tools. Some of these are web-based and some are software driven. Checkout InternetMarketingUSA.com for recommendations of the programs I have used.
And of course, the "real beauty" of advertising in Google Adwords is that you only pay for actual clicks on your ads. Think about it. This is an incredible value compared to traditional advertising such as newspapers, magazines, etc. where you pay fixed rates for coverage exposure, irrespective of results. This shotgun approach is both ineffective and inefficient. Advantage pay-per-click programs such as Google Adwords.
While it is not accurate to say that using pay-per click advertising is free money, it certainly is accurate to say that it is easy money. Compared to using traditional advertising and marketing methods, it certainly makes it easier to target traffic to your websites. After being led to your website based on interest in what you are selling, they arrive with a greater chance of liking what they see and being receptive to your offerings.
Source by: Stephen Wright
Thursday, May 29, 2008
Wednesday, May 21, 2008
How To Make Adwords Work For You
Google AdWords is the sole provider of pay-per-click (PPC) advertising for web publishers to promote their website and products. Affiliate marketers also use this handy tool to promote their products. There are quite a few falsehoods regarding Adwords and their ability to drive traffic. The following are 5 tips to help you clear the confusion and give you a sense of where you need to be steering your wagon behind this whole “adword” thing.
Tip #1: Keywords and AdGroups
Since Adwords gauges the effectiveness of the ads and places them accordingly they use a technique involving the quality score and CTR. This technique is used to make an adgroup. This is helpful to ensure that low performing ads don’t bring down the adgroups that are performing well. This lets your top keywords perform at full throttle.
Tip #2: The Free Keyword
Always include the words –freebies, free, freebie in your ad campaign so surfers searching for free goods do not wander to your site haphazardly. The benefits of doing this can be tremendous. This will save you and your visitors a lot of time and more importantly a lot of money.
Tip #3: CAPS
Google doesn’t allow advertisers to place their ads in all (CAPSboy are we grateful for this) but there are many other ways to stand out. One way is capitalize the first letter of every word in your ad. Your English teacher may take you out back, but it does stand out from the pack increasing your likelihood of getting noticed.
Tip #4: Mix It Up
Mix up the 3 keywords entry to ensure the best results from your keywords, use quotes and brackets. One keyword entered should have three entries. For example: name, [name] and “name”. Adwords has a special built-in syntax, so utilizing this method will not only increase efficiency but will broaden your match rate.
Tip #5: Eye On The Competition
Always check out all your competitors and what keywords they are using in their ads. If they are spending crazy amounts of money on a particular keyword, maybe you should stay away from that keyword. Always stick to your budget. If there is just too much competition, maybe you need to rethink your niche and go to another product or market. Study the other guy and see how he sets up his ads. Find a pattern and exploit it. Go for the road less traveled. With a little hard-work and discipline, you can be a stand-out in the Adword world.
Tip #1: Keywords and AdGroups
Since Adwords gauges the effectiveness of the ads and places them accordingly they use a technique involving the quality score and CTR. This technique is used to make an adgroup. This is helpful to ensure that low performing ads don’t bring down the adgroups that are performing well. This lets your top keywords perform at full throttle.
Tip #2: The Free Keyword
Always include the words –freebies, free, freebie in your ad campaign so surfers searching for free goods do not wander to your site haphazardly. The benefits of doing this can be tremendous. This will save you and your visitors a lot of time and more importantly a lot of money.
Tip #3: CAPS
Google doesn’t allow advertisers to place their ads in all (CAPSboy are we grateful for this) but there are many other ways to stand out. One way is capitalize the first letter of every word in your ad. Your English teacher may take you out back, but it does stand out from the pack increasing your likelihood of getting noticed.
Tip #4: Mix It Up
Mix up the 3 keywords entry to ensure the best results from your keywords, use quotes and brackets. One keyword entered should have three entries. For example: name, [name] and “name”. Adwords has a special built-in syntax, so utilizing this method will not only increase efficiency but will broaden your match rate.
Tip #5: Eye On The Competition
Always check out all your competitors and what keywords they are using in their ads. If they are spending crazy amounts of money on a particular keyword, maybe you should stay away from that keyword. Always stick to your budget. If there is just too much competition, maybe you need to rethink your niche and go to another product or market. Study the other guy and see how he sets up his ads. Find a pattern and exploit it. Go for the road less traveled. With a little hard-work and discipline, you can be a stand-out in the Adword world.
Tuesday, May 13, 2008
Using Google Adwords To Drive Laser Targeted Traffic
The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it, every site want it and every site need it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.
With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.
This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.
Using Money to Make Money
It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.
Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.
In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.
This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.
Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.
Laser Targeting your Traffic
To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.
Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.
With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.
Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.
With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.
This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.
Using Money to Make Money
It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.
Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.
In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.
This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.
Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.
Laser Targeting your Traffic
To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.
Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.
With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.
Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.
Wednesday, May 7, 2008
How to Write Adwords Ads That Convert
In recent weeks I have been working very hard on the art of profiting from Google's Adwords system. Having purchased several of the top ebooks available on the topic, I have been rewarded with a great amount of knowledge in the area.
As I learn to apply that knowledge and see how it works in the real world, every now and then something from one of those books proves to be very valuable. This is the first in what I plan to be a series of articles that will disclose these "secrets".
The first one I would like to share is how to write Adwords ads that convert well.
1) The headline should contain the exact keywords you are bidding on.
2) The ad copy should also contain the keywords.
3) The first line of your ad should be a benefit. Your best guess as to exactly what the reader wants. Example: You will make money now
4) The second line should be a feature. How can your site or product help them get the benefit. Example: You can get started today
Along with a friendly looking display URL, an ad written using this simple formula will convert much better that trying to use both lines to express a single thought.
Adwords is a complicated beast, with fierce competition. There are no real secrets to winning. It takes a solid foundation built on real world advertising fundamentals.
If there is one thing Adwords is not, it's a get rich quick program. If you take it that way, you will surely fail. If you decide to give Adwords a try, you will be starting your own adveritsing business.
Your job will be to write three line ads and get them placed within Google's system for people to click on. It is up to the merchant to make the sale. All you can do is write an ad that will get the right people to the merchant. If they don't convert for you, get a different product.
Writing the ads is the easy part. There are many great ebooks available that will help you avoid the pitfalls. The truth is, a lot of people are wasting a lot of money with Adwords. Most people waste their time and your money by inflating the price of keywords in their failing quest for fast money.
If you want to succeed, you need to approach Adwords as your very own advertising business. Just like any other business, it requires your investment in time and money. But the returns can grow to become astronomical.
If you can learn to write an ad that profits you five dollars a day, you can write 100 more. The trick is learning how to write that first producer, then it is just a matter of duplicating the effort with other ads.
Source by: Darell McKissick
As I learn to apply that knowledge and see how it works in the real world, every now and then something from one of those books proves to be very valuable. This is the first in what I plan to be a series of articles that will disclose these "secrets".
The first one I would like to share is how to write Adwords ads that convert well.
1) The headline should contain the exact keywords you are bidding on.
2) The ad copy should also contain the keywords.
3) The first line of your ad should be a benefit. Your best guess as to exactly what the reader wants. Example: You will make money now
4) The second line should be a feature. How can your site or product help them get the benefit. Example: You can get started today
Along with a friendly looking display URL, an ad written using this simple formula will convert much better that trying to use both lines to express a single thought.
Adwords is a complicated beast, with fierce competition. There are no real secrets to winning. It takes a solid foundation built on real world advertising fundamentals.
If there is one thing Adwords is not, it's a get rich quick program. If you take it that way, you will surely fail. If you decide to give Adwords a try, you will be starting your own adveritsing business.
Your job will be to write three line ads and get them placed within Google's system for people to click on. It is up to the merchant to make the sale. All you can do is write an ad that will get the right people to the merchant. If they don't convert for you, get a different product.
Writing the ads is the easy part. There are many great ebooks available that will help you avoid the pitfalls. The truth is, a lot of people are wasting a lot of money with Adwords. Most people waste their time and your money by inflating the price of keywords in their failing quest for fast money.
If you want to succeed, you need to approach Adwords as your very own advertising business. Just like any other business, it requires your investment in time and money. But the returns can grow to become astronomical.
If you can learn to write an ad that profits you five dollars a day, you can write 100 more. The trick is learning how to write that first producer, then it is just a matter of duplicating the effort with other ads.
Source by: Darell McKissick
Friday, May 2, 2008
The Google Adwords Keyword Tool
If you want to run an effective Google Adwords campaign, you'll find it necessary to learn to use the Google Adwords keyword tool. This handy little tool allows you to select keywords and establish how much you are willing to pay per click for ads that appear on web pages and search engine results pages that contain the identified keywords.
Choosing the right keywords is very important to your success in operating an Adwords campaign. You want to reach an audience that is likely to want and need your product or service so that, once they arrive at your website, they will convert to a sale or lead. Having people click on your ad does nothing but cost you money unless you maintain a high conversion rate.
When choosing the keyword or keywords that you want to target, keep in mind the keywords that your website is based upon. Those are, at least in part, the keywords you will want to select for advertising. However, you may have keywords on your website that are much broader than those that you want to use for your Adwords campaign. Whereas a person selling classic car parts online might use "auto parts" as a keyword on their website, it would certainly be a very bad choice for an Adword keyword. Driving traffic that are seeking auto parts for late model cars will simply leave the website as soon as they see what is offered and, since you choose the keyword, the click would still cost you money. Instead, focus on keywords that are very directly related to what you offer such as, in the case here, "classic car parts", for example. That way, only those people searching for and visiting websites related to classic cars and parts for those cars will see your Adwords campaign.
The Google Adwords keyword tool allows you to add and remove keywords at any time you choose. You aren't tied to using keywords that aren't working for you for any specific length of time. If you find a keyword you have selected is working very poorly, go to the keyword tool and remove that keyword from your campaign. You might replace it with a better keyword, or simply drop the keyword and not replace it at all.
The greatest thing about Google Adwords is the flexibility. You can change anything about your campaign at any time you want. Keywords that prove effective can be changed to a higher price per click while those that offer little traffic can be changed or removed. Find keywords that drive traffic that converts and stick with those keywords.
A great alternative , even better than the google adwords tool is the new keyword elite which has more options and will give you the exact adwords pricing for each keyword and per search engine as well as competition, adsense high paying keywords and so on.
Source by: Peter Vermeeren
Choosing the right keywords is very important to your success in operating an Adwords campaign. You want to reach an audience that is likely to want and need your product or service so that, once they arrive at your website, they will convert to a sale or lead. Having people click on your ad does nothing but cost you money unless you maintain a high conversion rate.
When choosing the keyword or keywords that you want to target, keep in mind the keywords that your website is based upon. Those are, at least in part, the keywords you will want to select for advertising. However, you may have keywords on your website that are much broader than those that you want to use for your Adwords campaign. Whereas a person selling classic car parts online might use "auto parts" as a keyword on their website, it would certainly be a very bad choice for an Adword keyword. Driving traffic that are seeking auto parts for late model cars will simply leave the website as soon as they see what is offered and, since you choose the keyword, the click would still cost you money. Instead, focus on keywords that are very directly related to what you offer such as, in the case here, "classic car parts", for example. That way, only those people searching for and visiting websites related to classic cars and parts for those cars will see your Adwords campaign.
The Google Adwords keyword tool allows you to add and remove keywords at any time you choose. You aren't tied to using keywords that aren't working for you for any specific length of time. If you find a keyword you have selected is working very poorly, go to the keyword tool and remove that keyword from your campaign. You might replace it with a better keyword, or simply drop the keyword and not replace it at all.
The greatest thing about Google Adwords is the flexibility. You can change anything about your campaign at any time you want. Keywords that prove effective can be changed to a higher price per click while those that offer little traffic can be changed or removed. Find keywords that drive traffic that converts and stick with those keywords.
A great alternative , even better than the google adwords tool is the new keyword elite which has more options and will give you the exact adwords pricing for each keyword and per search engine as well as competition, adsense high paying keywords and so on.
Source by: Peter Vermeeren
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